This drink actually uses natural extracts from honey to create energy for whoever drinks it. An other feature is the extended release (there are different types of molecules inside and each melts ad different times, this makes you feel its effects even after 12 hours).
The logo has integrated a big angry bee that looks as if its about to demolish everything in its way. Extreme agresivity, dynamism and strenght. The bee is used to relate to the honey extracts of the drink and to warn the drinker of the power inside.